IRINA GUSEVA

Technology Analyst, Strategic Consultant, Speaker, Author

Certified by AIIM as an ECM Practitioner, Guseva focuses on the areas of:

• web content and experience management

• digital asset management

• customer experience management

• digital marketing

• governance and information management strategy

• research and writing

• content strategy

• enterprise software selection

• strategic consulting.

Specialties: CMS, Enterprise Content Management (ECM), Web Content Management (WCM), Digital Asset Management (DAM), Customer Experience Management (CEM), Digital Marketing, Social Media and Social Collaboration, content strategy, content marketing, CMS implementations, best practices, digital strategy, digital marketing strategy.

Clients have included: Abbott Laboratories, TD Bank, Universal Studios, MetLife, Hewlett-Packard, GMAC Financial Services (now Ally Bank), TIBCO, Tyco, Univision, PerkinElmer, General Electric, Eastman Chemical, McKesson, Scripps Networks, Council on Foreign Relations, The Ad Council, and others.